Girl power! Jada Pinkett Smith supports Salma Hayek as she launches Gucci's women's empowerment movement Chime for Change

They are two of the most prominent celebrity activists in Hollywood.
And on Thursday Salma Hayek and Jada Pinkett Smith joined forces for the launch of Gucci's women's empowerment movement, Chime for Change.
The actresses posed together on the press line for a TEDxWomen luncheon celebrating inspirational women around the world

Activists: Salma Hayek Pinault and Jada Pinkett Smith attend the launch of Chime for Change, founded by Gucci, at TED held at The Westin in Long Beach, California on February 28

Salma, 46, was joined by Jada, 41, at the event at the Westin in Long Beach, California - focused on raising awareness for education, health and justice for the female population.
Representing fellow co-founders Frida Giannini and Beyoncé Knowles-Carter as she launched the initiative, Salma presents a short film that she narrates, featuring new music by Beyoncé.

 

The Mexican-American actress - whose husband is incidentally François-Henri Pinault, CEO of PPR (the holding company which owns Gucci Group) - introduced the new movement by showing the first of ten short films about inspiring women from around the world.
The movie clip is an extended trailer for The Supreme Price, produced and directed by Joanna Lipper and winner of the 2012 Spotlighting Women Documentary Award.

Inspirational: Salma introduced the new movement by showing the first of ten short films about inspiring women from around the world, including one about Nigerian activist, Hafsat Abiola, centre

Classic: The 46-year-old actress represented fellow co-founders Frida Giannini and Beyoncé Knowles-Carter as she launched the initiative

It tells the story of Nigerian activist Hafsat Abiola, who also joined the women at the event.
Salma's mission extended beyond the event on Thursday, with the actress encouraging people around the world to support girls’ and womens’ projects.
The actress appears as one of several team leaders on website Catapult.org, in which she urges her fans and fellow activists to support causes such as helping Syrian refugees to obtain access to health care, and training peer leaders in her native Mexico.
She explains in a statement on the website: 'I am an actor and activist, mother, member of the V-Day Association's Board of Directors and the PPR Foundation for Women's Dignity and Rights, and co-Founder of CHIME FOR CHANGE, a new initiative joining the growing international movement on behalf of girls and women around the world.

Standing together: (L-R) Pat Mitchell, President & CEO, The Paley Center for Media, Salma Hayek Pinault, PPR Corporate Foundation for Womens Dignity and Rights, filmmaker and author Joanna Lipper, actress Jada Pinkett Smith, Hafsat Abiola and Maz Kessler

Proud: (L-R) Filmmaker and author Joanna Lipper, Salma Hayek Pinault, PPR Corporate Foundation for Womens Dignity and Rights and Hafsat Abiola

'I believe that by working together we can change the course of history to ensure that girls and women are empowered to realize their potential and thrive,' she continues about her involvement in the project.
Chime For Change aims to focus on three key factors of women's empowerment: education, health and justice.
A press release states: 'The campaign comes at a historic and pivotal moment for girls and women globally as the world’s attention is drawn to international stories ranging from Malala’s personal fight for education in Pakistan to headlines of violence against women in all corners of the world.'
Gucci has enlisted the help of other leading organisations to strengthen the impact of the campaign.

Chiming in: (L-R) Actress Jada Pinkett Smith, Hafsat Abiola and Salma Hayek Pinault, PPR Corporate Foundation for Womens Dignity and Rights

Facebook, The Huffington Post, and Hearst Magazines are some of the companies that have joined the cause.
Salma's husband, PPR CEO François-Henri Pinault, said in a press release: 'I am convinced that across the planet, women are at the heart of the equilibrium of our communities. There is a need to transform words into action and find new ways to enable and empower girls and women.'
'Through the campaign's partner Catapult - a platform dedicated to the advancement of women's lives - members of the Chime For Change community will be connected to specific organizations and projects so they can help fund the causes that matter most to them.'

Champion of the cause: Salma appears in a video promoting the mission of Chime for Change

Who runs the world? Beyonce Knowles is a co-founder of the women's empowerment movement from Gucci